{"id":39655,"date":"2024-01-29T14:30:57","date_gmt":"2024-01-29T13:30:57","guid":{"rendered":"https:\/\/travesiapirenaica.com\/?p=39655"},"modified":"2024-01-31T13:16:24","modified_gmt":"2024-01-31T12:16:24","slug":"apres-cinq-decennies-dactivite-en-son-nom-propre-patagonia-publie-lavenir-de-lentreprise-responsable","status":"publish","type":"post","link":"https:\/\/travesiapirenaica.com\/fr\/despues-de-cinco-decadas-de-actividad-bajo-sus-propias-condiciones-patagonia-publica-the-future-of-the-responsible-company\/","title":{"rendered":"Apr\u00e8s cinq d\u00e9cennies d'activit\u00e9 selon ses propres termes, Patagonia publie \"The Future of the Responsible Company\" (L'avenir de l'entreprise responsable)."},"content":{"rendered":"<p>Patagonia publie \"<strong>L'avenir de l'entreprise responsable : ce que nous avons appris des 50 premi\u00e8res ann\u00e9es de Patagonia<\/strong>\"r\u00e9dig\u00e9 par le directeur de la philosophie de l'entreprise,&nbsp;<strong>Vincent Stanley<\/strong>et son fondateur,&nbsp;<strong>Yvon Chouinard.<\/strong>&nbsp;Le livre comprend une explication d\u00e9taill\u00e9e de la nouvelle structure de propri\u00e9t\u00e9 de Patagonia, qui a fait les gros titres dans le monde entier il y a plus d'un an.<\/p>\n\n\n\n<p>\"The Future of the Responsible Company\" (L'avenir de l'entreprise responsable) offre une vision de l'int\u00e9rieur des \u00e9l\u00e9ments essentiels de l'activit\u00e9 de Patagonia et propose des le\u00e7ons pour l'avenir, tir\u00e9es de la gestion de l'entreprise. Stanley est \u00e0 l'origine de nombreuses campagnes et initiatives qui ont fait de l'entreprise l'une des marques les plus connues et les plus fiables des \u00c9tats-Unis. Son dernier livre pr\u00e9sente aux lecteurs une approche de la responsabilit\u00e9 des entreprises \u00e0 une \u00e9poque o\u00f9 les clivages culturels se creusent et o\u00f9 la crise climatique et \u00e9cologique s'aggrave.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"1024\" src=\"https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/unnamed-2-719x1024.jpg\" alt=\"\" class=\"wp-image-39662\" srcset=\"https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/unnamed-2-719x1024.jpg 719w, https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/unnamed-2-211x300.jpg 211w, https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/unnamed-2-768x1093.jpg 768w, https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/unnamed-2-1079x1536.jpg 1079w, https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/unnamed-2-600x854.jpg 600w, https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/unnamed-2.jpg 1200w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/figure>\n<\/div>\n\n\n<p>\"Les responsabilit\u00e9s fondamentales d'une entreprise \u00e0 l'\u00e9gard de ses parties prenantes n'ont pas chang\u00e9 au cours des dix derni\u00e8res ann\u00e9es\", a d\u00e9clar\u00e9 Vincent Stanley, soulignant la n\u00e9cessit\u00e9 d'une r\u00e9vision radicale du livre original. \"Mais le monde a chang\u00e9. Les menaces qui p\u00e8sent sur la sant\u00e9 environnementale et sociale se sont acc\u00e9l\u00e9r\u00e9es. Il en va de m\u00eame pour notre compr\u00e9hension de ce qui doit \u00eatre fait, tant par les entreprises que par le secteur public\".<\/p>\n\n\n\n<p><strong>Le livre est bas\u00e9 sur sa version originale (\"L'entreprise responsable\", publi\u00e9e en 2012),<\/strong>&nbsp;qui illustre comment une entreprise peut r\u00e9duire les dommages qu'elle cause, am\u00e9liorer la qualit\u00e9 de ses activit\u00e9s et fournir des emplois int\u00e9ressants \u00e0 ses employ\u00e9s. \"L'avenir de l'entreprise responsable\" comprend 75% de nouveau contenu, des photos et un tout nouveau chapitre sur les emplois n\u00e9cessaires pour sauver notre plan\u00e8te et notre soci\u00e9t\u00e9.<\/p>\n\n\n\n<p>Depuis sa cr\u00e9ation en 1973, Patagonia a consacr\u00e9 son influence et ses ressources \u00e0 la pr\u00e9servation du monde naturel. Qu'il s'agisse d'un essai incitant les alpinistes \u00e0 repenser leur \u00e9quipement pour prot\u00e9ger les rochers ou de l'utilisation pionni\u00e8re du coton biologique, l'entreprise a explor\u00e9 la mani\u00e8re d'utiliser les affaires pour faire le bien. En 2018, Patagonia a modifi\u00e9 son objectif pour devenir \"Nous sommes en affaires pour sauver notre plan\u00e8te\" et, en septembre 2022, M. Chouinard et sa famille ont renonc\u00e9 \u00e0 la propri\u00e9t\u00e9 de l'entreprise. Aujourd'hui, le Patagonia Purpose Trust g\u00e8re l'entreprise en veillant \u00e0 respecter ses valeurs. Tout l'argent qui n'est pas r\u00e9investi dans l'entreprise est revers\u00e9 sous forme de dividendes au Holdfast Collective, une organisation \u00e0 but non lucratif qui lutte contre la crise climatique et \u00e9cologique.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vincent Stanley : Cinq r\u00e9flexions\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/BCJdcgV4_8Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Alors que les paysages naturels et commerciaux changent et que le climat devient de plus en plus chaotique, \"L'avenir de l'entreprise responsable\" propose aux chefs d'entreprise une vision pour minimiser l'impact sur l'environnement et mettre en \u0153uvre des politiques qui donnent la priorit\u00e9 \u00e0 la sant\u00e9 et \u00e0 la long\u00e9vit\u00e9 de l'entreprise plut\u00f4t qu'\u00e0 la recherche, souvent destructrice, de profits \u00e0 court terme.<\/p>","protected":false},"excerpt":{"rendered":"Patagonia publie \"The Future of the Responsible Company : What We've Learned from Patagonia's First 50...","protected":false},"author":954,"featured_media":39660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3002,3005],"tags":[],"series":[],"class_list":["post-39655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-literatura-libros"],"episode_featured_image":"https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2024\/01\/Patagonia-1.jpg","episode_player_image":"https:\/\/travesiapirenaica.com\/wp-content\/uploads\/2017\/12\/Caratula-Podcast-Maldita-Montana_1500x1500_72pp-p_.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/travesiapirenaica.com\/fr\/feed\/podcast\/maldita-montana","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"QVVFc3OP6u\"><a href=\"https:\/\/travesiapirenaica.com\/fr\/despues-de-cinco-decadas-de-actividad-bajo-sus-propias-condiciones-patagonia-publica-the-future-of-the-responsible-company\/\">Despu\u00e9s de cinco d\u00e9cadas de actividad bajo sus propias condiciones, Patagonia publica \u201cThe Future of the Responsible Company\u201d<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/travesiapirenaica.com\/fr\/despues-de-cinco-decadas-de-actividad-bajo-sus-propias-condiciones-patagonia-publica-the-future-of-the-responsible-company\/embed\/#?secret=QVVFc3OP6u\" width=\"500\" height=\"350\" title=\"\u00ab\u00a0Despu\u00e9s de cinco d\u00e9cadas de actividad bajo sus propias condiciones, Patagonia publica \u201cThe Future of the Responsible Company\u201d\u00a0\u00bb &#8212; Traves\u00eda.\" data-secret=\"QVVFc3OP6u\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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