Discover some outdoor brands that are committed to sustainability
The technical characteristics and performance provided by the mountain clothing are paramount. Greater mobility, comfort, protection and more, but, How do you find clothes that are also environmentally responsible?
In recent years, the idea of designing brands that are sustainable has been the main endeavour of many creators.. Making designs more aware of their social and environmental responsibilities.
What are the brands?
In the transition to sustainability, there are now established brands with years in the outdoor market and smaller ones, all guided by the same values and under the same business strategies that offer transparency in their production.
Patagonia
One of the leading and most recognised outdoor clothing brands is Patagonia, which in its beginnings was only dedicated to making climbing clothing. Today, it manufactures climbing, skiing, snowboarding, surfing, mountain biking, running or fishing clothing.
By dressing people who use nature as their main tool for sporting activities, Patagonia has set out to support and be part of those brands that produce without affecting the environment.. Among the strategies implemented by the brand is the donation of 1% of sales to organisations working to reverse the damage to the planet.
In particular, the project Worn WearAnd why extend the useful life of your clothes? Because the best thing we can do for the planet is to reduce consumption. Here is a video of the project's tour in Chile.
Ternua
It is a brand created in 1994 in Arrasate/Mondragón (Basque Country), driven by the desire to take on adventures and to better oneself every day. Throughout their history they have been responsible for equipping several mountaineers with important achievements. However, beyond dressing sports figures, the brand began to take an interest in making each element sustainable. Thus, they set out not to use environmentally harmful materials and to provide safe work for the workers.
Since 2006 have been eliminating the most polluting materials from their garments. One first step was to decide that everything would be made with organic cotton and recycled feathers.
Mobel Sport
This brand bases all its production in Spain. Its business idea includes making customised garmentsThey do not produce large quantities, but do so at the customer's request.
In addition to this, they are committed to sustainable materials in the realisation of each design.
Vivo Barefoot Shoes
This company designs shoes under the slogan "The shoe is the best way to wear it". "we are not here to make money, we are here to make shoes".. Each design is made with vegan materials, avoiding the use of animal skin at all times.
Beyond the materials, each shoe is made in a minimalist way, offering the consumer the necessary support and comfort.
Kusaga Athletic
Each brand that commitment to sustainability is forward-lookingThe company knows the risks of the industry as a business and faces up to the environmental problem. This is why this Australian brand is constantly evolving towards the ideal way of working for everyone.
Every item they produce is made from nature-friendly fabrics. Another of their strategies is to reuse production leftovers so as not to generate polluting waste.
What is sustainability?
The United Nations (UN) defined sustainability as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs". This definition is found in the Brundtland Report, published in 1987.
The fashion industry is one of the most polluting and, at the same time, one of the most exploitative industries for workers.. One of the most recent events that made the world begin to see the current fashion and clothing industry linked to abuses and dangers occurred in April 2013, when an eight-storey building collapsed in Savar, Bangladesh, killing 1,138 people.
Those killed were in a factory, called Rana Plaza, where thousands of people worked in deplorable conditions, producing the clothes sold by many of the world's most recognised brands.
For the following years, many institutions have taken on the task of educating and calling for responsible clothing consumption.taking into account all that is behind a single garment.
It is important to stress that no company, at present, can be considered fully sustainable. Day by day, each is seeking to change its business practices.. That is, from the amount of production or transport, to the materials used for each garment.
