Innovation in mountain textile brands with sustainable fabrics to protect the environment

ByMoises Campos
Innovation in mountain textile brands with sustainable fabrics to protect the environment
  • "Beyond Begins Today is a campaign based on multi-faceted traditional and multimedia content, including short films that will be shared throughout the year across different touchpoints and channels.

The first short film will be launched on International Earth Day 2024, to convey the fundamental message that "what we do now is what determines our future".

Polartec's commitment to finding sustainable solutions goes beyond the integration of ever more advanced production methods, continuous research into new fibres and ongoing investment in the development of more sustainable materials. The company's commitment extends to and embraces the fundamental concept that if we change our behaviour, we can change the course of history. For our planet. For us. For our products.

Polartec, a Milliken & Company brand and creator of innovative and increasingly sustainable textile solutions, has been committed to protecting the environment since the invention of the original synthetic fleece made from recycled plastic bottles more than 30 years ago. The brand has continuously evolved - as demonstrated by its new positioning "Made To Go Beyond" - to reach its zero waste goal: from the use of 100% recycled and plant-based materials, to certified waste reduction, to the invention of innovative technologies that reduce the impact of production activities. Now, with the new "Beyond Begins Today" campaign, the company aims to raise awareness of important and universal issues such as sustainability, inclusion and innovation.

"This important initiative reconfirms our belief that, for us, sustainability is central to our past, present and even future efforts to add value to those who wear our fabrics and reduce our environmental impact," says Eric Yung, CEO of Polartec. "It is Polartec's responsibility to safeguard all that we hold dear: Planet. People. Product. Beyond words, obligations and aspirations, we act through innovation. "Beyond Begins Today.

Change starts with each and every one of us. Polartec's promise, therefore, is that every product launched in 2024 will reduce the company's impact on our Planet, stand the test of time or contribute to circularity processes. The "Beyond Begins Today" concept highlights the fact that Polartec fabrics are created to last, to be used and to accompany generation after generation and beyond. Beyond Begins Today" focuses on innovative mono-materials, reused plastics and plant-based nylon membranes. Polartec produces these materials to set new standards for performance fabrics, with ambitious targets in the climate and throughout the production chain, exceeding the targets set by current regulations. This holistic strategy allows the US company to position itself as a brand at the forefront of its industry, promoting environmental protection and paving the way for a more sustainable tomorrow.

"For more than three decades, Polartec has proven time and time again that while durability, breathability and weather resistance characteristics are non-negotiable, ensuring that performance does not have to come at the expense of the environment," said Ramesh Kesh, SVP Milliken and Company & Business Manager, Polartec. "Leaving the world better than we found it is a collective responsibility that we cherish, because Polartec is not just about sustainability - we are sustainability.