Northwave celebrates athletes and their style with the 'Ride your Way' series

To celebrate riders who make outdoor sports and contact with nature their passion, inspiring them to always set new goals and be proud of their unique style. This is the desire that prompted Northwave - a leading manufacturer of cycling and snowboarding footwear and accessories - to create #RideYourWaya series of short documentaries published on its YouTube channel to chronicle the lives and experiences of some of the cyclists and sports teams supported by the company.

"Ride your Way"because no matter what route you take or what activity you do, it's how you approach your outdoor adventures that matters. From mountain singletrack training to powder snowboarding, Northwave encourages all riders to express their style and never lose the love for their favourite disciplines, enjoying every second in the saddle or on the board.

In the first episode of the series, the protagonist is Andreas Seewald, MTB Marathon World Champion in 2021. In the short film, the German rider talks about how his love for cycling and the mountains came about, and how his style remained unchanged even after he became a professional athlete. As he himself says: "As a child, I started cycling to see how far I could go. Today, even though cycling has become my job and so I focus more on numbers and results, I still feel the same emotions as I did then: I still enjoy it, and that's what matters".
 The first episode of #RideYourWay  is available at this link.
The protagonists of the next episodes will be, among others, Team EF Educational Development and Antoine Vidal from the French Commencal Les Orres team.